This document constitutes a binding legal agreement between Bluelly LLC, Identification Code: 405751315, registered in accordance with the legislation of Georgia (hereinafter referred to as the “Platform”), and its Users (Hosts, Guests, Experience Organizers, and Participants). This document governs the use of all services provided by the Platform, including: short-term (daily) bookings, long-term (monthly) rentals, Experiences (activities), and group travel formation services.
By registering on and/or using the Platform, you confirm that you are at least 18 years of age, have read these Terms, understand their content, and fully agree to be bound by them. If you do not agree to these Terms, please do not use the Platform.
PART I. General Provisions
1. Definitions and Interpretation
1.1. In these Terms and Conditions, unless the context clearly requires otherwise, the following terms shall have the meanings ascribed to them below:
- “Platform” — Bluelly LLC (ID: 405751315), its subsidiaries, successors, officers, directors, employees, agents, and contractors collectively, as well as the Bluelly website and mobile application.
- “User” — Any natural or legal person who utilizes any service provided by the Platform.
- “Host” — A natural or legal person who lists accommodation on the Platform for rental purposes.
- “Guest” — A Platform User who books accommodation and/or related services.
- “Accommodation” — Any real estate property, residential unit, room, space, or similar premises offered by a Host through the Platform.
- “Experience” or “Activity” — An activity (including but not limited to tours, hikes, culinary experiences, excursions, cultural or educational events) offered on the Platform by an Experience Organizer, which can be joined via a paid booking.
- “Experience Organizer” or “Organizer” — A natural or legal person who creates and manages an Experience on the Platform.
- “Participant” — A User who books a spot to participate in an Experience.
- “Group Travel Service” — A service provided by the Platform that groups Users with similar interests for joint travel based on psychological testing evaluated by Artificial Intelligence (AI).
- “Exclusive Algorithm” — The selection of Users, compatibility evaluation of their interests, and the formation of groups within the framework of the group travel service, executed based on the Platform’s proprietary algorithm.
- “AI Assessment” — The automated analysis of a psychological test carried out using Artificial Intelligence for the purpose of group formation.
- “Security Deposit” (or “Deposit”) — An amount paid and/or held on hold by the Guest to guarantee potential property damage or breach of contractual obligations. The Security Deposit does not constitute rental payment.
- “Total Payable Amount” — The total sum of the rent/service fee, security deposit, statutory taxes, platform service fees, and other applicable charges, displayed to the User as a single aggregate figure prior to payment.
- “Pre-authorization” — The temporary blocking/freezing of a specific amount on the User’s bank card prior to the final confirmation of a transaction.
- “Identification Data” — Identity documents, images, and/or biometric data voluntarily uploaded by the User for verification.
- “Applicable Law” — The legislation of Georgia, as well as international regulations applicable to the use of the Platform, including the European Union’s General Data Protection Regulation (GDPR), the Digital Services Act (DSA), and the Artificial Intelligence Act (AI Act) — to the extent that they apply to the Platform.
1.2. Headings are inserted for convenience of reference only and shall not affect the interpretation of these Terms.
1.3. Any term used in the singular shall include the plural and vice versa, as the context may require.
2. Legal Status of the Platform — Role as an Intermediary
2.1. The Platform acts exclusively as a neutral digital intermediary (an information society service provider) in accordance with Article 3 of the EU Digital Services Act (DSA) and the electronic commerce regulations of Georgia. The function of the Platform is strictly limited to providing the digital infrastructure that connects Users with each other.
2.2. The Platform does not own, control, verify, manage, or provide any Accommodation, Experience, or Group Travel. The Platform does not act as a real estate broker, agent, tour operator, carrier, or insurer.
2.3. The Platform is not, and shall not be deemed to be, a party to any contract, agreement, or transaction concluded directly between Users (including Host–Guest, Organizer–Participant, or between members of a travel group). The Platform assumes no liability for the performance, quality, safety, legality, or fitness for purpose of any services offered by Users.
2.4. By way of exception, if a misunderstanding or dispute arises between the parties, the Platform will endeavor to review the situation and take reasonable actions to protect User rights. This does not alter the intermediary status of the Platform and does not create any legal obligation to resolve the dispute.
2.5. Nothing in this Agreement shall be construed as creating a partnership, joint venture, employment relationship, fiduciary duty, agency, or any other form of legal relationship between the Platform and any User.
2.6. The Platform is entitled to freely assign any of its rights or obligations under this Agreement, in whole or in part, to any subsidiary, affiliate, or third party without the prior consent of the User, provided that such assignment does not adversely affect the legal position of the User.
3. Registration, Account Management, and Eligibility
3.1. To access and use the Platform’s services, Users must complete the registration process. During registration, the User is obligated to provide accurate, complete, and up-to-date information.
3.2. Only individuals who have reached the age of 18 are eligible to register on the Platform. Participation in Group Travel and Experiences is also restricted to adults, unless the specific terms of a particular activity state otherwise (e.g., family-oriented activities where children participate accompanied by a parent).
3.3. The User is solely responsible for maintaining the security and confidentiality of their account credentials. Transferring account access data to any third party is strictly prohibited. The account owner is fully liable for all activities performed through their account.
3.4. The Platform reserves the right to request User identification (Know Your Customer / KYC) — including identity documents and biometric data — to comply with anti-money laundering (AML) legislation and safety requirements. This verification may be carried out via an authorized third-party service provider (e.g., Identomat).
PART II. Personal Data and Privacy
4. Processing of Personal Data
4.1. The Platform processes the personal data of Users in compliance with the Law of Georgia “On Personal Data Protection” and, where applicable, the requirements of the EU General Data Protection Regulation (GDPR). Detailed rules regarding personal data processing are defined in the Platform’s separate Privacy Policy, which constitutes an integral part of this Agreement.
4.2. The Platform collects and processes the following categories of data:
- Identification Data: First name, last name, personal identification number, date of birth, gender, nationality;
- Contact Data: Email address, telephone number, physical address;
- Verification Data: Photo/copy of identity document, biometric data (facial image);
- Financial Data: Bank account number, transaction history (full payment card details are not stored on the Platform);
- Technical Data: IP address, device identifier, browser type, operating system, cookies;
- Behavioral Data: Activity on the Platform, search history, booking history, ratings, and reviews;
- Special Categories of Data (processed exclusively for the Group Travel Service with the explicit, separate consent of the User): Psychological test results, personality traits, lifestyle preferences, and behavioral habits.
4.3. Legal bases for processing personal data:
- Performance of a Contract: To process bookings and deliver requested services;
- Legal Obligation: To comply with tax, AML/CTF, and KYC statutory requirements;
- Legitimate Interest: For fraud prevention, security enforcement, and service quality enhancement;
- Explicit User Consent: For processing special categories of data (psychological tests) and executing marketing communications.
4.4. Personal data may be disclosed or transferred to:
- Payment Service Providers: For transaction processing;
- IT and Hosting Service Providers: For technical maintenance and infrastructure support;
- Verification Service Providers (e.g., Identomat): For identity authentication;
- Hosts or Organizers: Limited strictly to the minimum required booking information (name, gender, nationality, phone number) released only after booking confirmation;
- State Authorities: When strictly required by law;
- Group Travel Members: Disclosed to other members of the assigned group only with the explicit consent of the User and limited to the minimum necessary scope.
4.5. User Rights (in accordance with GDPR and Georgian Legislation):
- The right to access personal data;
- The right to rectification of inaccurate data;
- The right to erasure (“right to be forgotten”), within statutory limits;
- The right to restriction of processing;
- The right to data portability;
- The right to object to processing;
- The right to object to automated decision-making, including the right to request human review of AI-generated assessments.
4.6. Personal data is retained only for the duration necessary to fulfill the purposes of processing or to satisfy legal obligations. Following the termination of an agreement, financial and tax data will be retained for the retention periods prescribed by the applicable tax legislation of Georgia.
4.7. Regarding Identification Data, the Platform acts strictly as a technical intermediary and does not perform any legal appraisal or validation of document authenticity; verification is conducted via automated software or third-party services.
PART III. Short-Term (Daily) Rentals
5. Rights, Obligations, and Warranties of the Host
5.1. The Host represents, warrants, and covenants that:
- They possess full legal capacity and authority to enter into and perform this Agreement;
- They hold all necessary rights, titles, ownership deeds, licenses, permits, and consents (including from property owners, primary lessors, homeowners’ associations, or government bodies) required to lawfully list and lease the Accommodation;
- The Accommodation, its utilization, and all related operations fully comply with applicable law, including sanitary, fire safety, and tax regulations;
- All information, photographs, and descriptions of the Accommodation uploaded to the Platform are accurate, up-to-date, and not misleading;
- Listing the Accommodation does not infringe upon the rights of any third party.
5.2. The Host is obligated to:
- Provide Accommodation that materially matches the information, specifications, and quality indicated in the listing;
- Strictly adhere to applicable law, including tax compliance, sanitary norms, and safety requirements;
- Transparently disclose all material facts related to the booking, including potential risks, additional hidden fees, or access restrictions;
- Capture photo/video documentation of the property’s condition immediately prior to the Guest’s check-in and immediately following check-out;
- Submit any claims regarding potential property damage no later than 24 hours from the Guest’s check-out, accompanied by conclusive photo/video evidence. Claims submitted after this 24-hour period will not be considered;
- Hand over the Accommodation to the Guest in the exact condition depicted in the photo and video materials published on the Platform.
5.3. The Host is strictly prohibited from:
- Engaging in any fraudulent, misleading, or malicious conduct, including publishing false information, manipulating ratings, or conducting unauthorized transactions;
- Discriminating against Guests based on any characteristics protected under applicable law (including race, ethnicity, gender, religion, age, disability, sexual orientation, etc.);
- Soliciting off-platform payments or exchanging contact information with the Guest prior to booking confirmation in an attempt to circumvent the Platform.
5.4. In the event of a breach of the rules specified in the preceding clause, the Platform is authorized to immediately suspend or terminate the Host’s account. Financial penalties applied shall be reasonable and proportionate to the actual damages suffered and documented loss of profit. The demand for a platform fee multiplied fivefold shall only be enforced in cases where intentional fraudulent behavior is proven and its proportionality is explicitly recognized by a court or a mediator.
5.5. Any photographs, videos, or other digital media produced by the Platform or its authorized representatives constitute the exclusive intellectual property of the Platform. The Host is permitted to use such materials only with the prior written consent of the Platform.
6. Rights and Obligations of the Guest
6.1. The Guest is obligated to:
- Strictly comply with all house rules specified in the listing or provided directly by the Host;
- Adhere to all applicable laws while utilizing the Platform and during their stay at the Accommodation;
- Treat the Accommodation, the Host, neighbors, and the property with respect;
- Immediately notify the Host and the Platform of any defects, damages, or safety hazards discovered;
- Confirm successful check-in via the Platform immediately upon arrival, or register any formal complaints within 24 hours of check-in.
6.2. The Guest is prohibited from engaging in any fraudulent, abusive, discriminatory, or unlawful acts.
6.3. The Guest shall be held legally and financially liable for the condition of the Accommodation and its contents. In the event of property damage, the Guest is obligated to fully compensate the verified losses.
6.4. If the Guest exceeds a reasonable consumption threshold for utilities at the Accommodation, they shall be obligated to reimburse the Host for the excess costs.
6.5. Upon identifying any non-compliance or defect regarding the Accommodation, the Guest must first contact the Host immediately to allow for a remedy. The Platform will review a formal complaint only if the Guest demonstrates that the Host failed to take reasonable measures to rectify the issue, and provided that the Platform was notified within 24 hours of Check-in.
7. Bookings and Payments (Short-Term)
7.1. A booking confirmed by the Platform establishes a binding contractual relationship solely between the Guest and the Host; the Platform is not a party to this contract.
7.2. The Platform operates two distinct booking models:
- Instant Booking: The Guest books the Accommodation instantly without requiring manual confirmation from the Host;
- Booking Request: The Guest submits a request, prompting a temporary hold (authorization) of the respective amount on the Guest’s payment card. The Host is required to confirm or reject the request within 5 (five) hours. If confirmed, the held funds are captured automatically. If rejected or if the request expires, the funds are instantly released.
7.3. Platform Service Fees for Short-Term Bookings:
- For the Host: 2.5% of the base rental value of the Accommodation (excluding periods covered by promotional fee waivers);
- For the Guest: 6.5% of the total booking value, plus an additional bank processing fee of 2.5%.
7.4. Payments are processed via third-party payment gateways and financial institutions designated by the Platform. The Platform may temporarily withhold funds for risk management purposes, compliance with statutory requirements, or to facilitate processing refunds.
7.5. Prices displayed on the Platform may be expressed in foreign currencies; however, the actual transaction payment shall be executed in the national currency of Georgia (GEL) at the commercial exchange rate applicable on the date of payment.
7.6. The Total Payable Amount will be displayed explicitly to the User prior to payment execution and encompasses the rent, security deposit (if applicable), platform service fees, bank transaction fees, and statutory taxes. No unexpected additional charges will be levied after payment, except for specific instances separately provided for under this Agreement (e.g., utility overconsumption or property damage claims).
7.7. Security Deposit:
- The requirement for a Security Deposit is optional and left to the sole discretion of the Host;
- The Security Deposit does not constitute rental income and does not represent revenue for the Platform;
- Upon the Host’s request, the Platform may execute a pre-authorization hold for the deposit amount on the Guest’s payment card;
- The pre-authorized amount shall be automatically released within 24 hours of the Guest’s check-out, provided no damage claims have been filed by the Host within this timeframe;
- In the event of a dispute regarding damages, the Platform’s role is strictly limited to a visual assessment of the evidence (photos/videos) submitted by the Host. The Platform does not act as an official expert appraisal body;
- If the verified damage exceeds the Security Deposit amount, the parties (Host and Guest) acknowledge and agree that they must resolve the remaining claim independently, in accordance with the Civil Code of Georgia;
- In the event of an unconfirmed or rejected damage claim, the security deposit hold shall be released completely to the Guest.
7.8. Payout Schedule to Hosts:
- For Bookings up to 4 Days (inclusive): The total rental payout is transferred to the Host 24 hours after the Guest’s scheduled Check-out;
- For Bookings exceeding 4 Days: Payouts are executed incrementally. The first installment is released on the 4th day following Check-in, and the remaining balance is paid out proportionally in accordance with the schedule established by the Platform.
7.9. If a Guest initiates a bank chargeback resulting in the reversal of a payment, the Platform is under no obligation to indemnify the Host for such loss. In such events, the Host must pursue legal remedies directly against the Guest independently.
8. Cancellations and Refunds
8.1. Cancellation policies are set in advance by the Host, selected from the standard options offered by the Platform:
- Refundable: The Guest is entitled to cancel the booking and receive a refund within the specific deadlines defined by the Host;
- Non-refundable: The rental amount is strictly non-refundable upon booking confirmation.
8.2. By finalizing a booking, the Guest explicitly accepts the specific cancellation policy clearly indicated in the Accommodation listing.
8.3. The Platform’s service fees are strictly non-refundable in the event of a cancellation, unless the cancellation was directly caused by a verified technical failure of the Platform itself.
8.4. The Platform reserves the right, under exceptional circumstances (Force Majeure, critical safety threats, or statutory compliance mandates), to modify cancellation outcomes in whole or in part to ensure equitable treatment.
8.5. In cases prescribed by consumer protection legislation (including EU Directive 2011/83/EU on Consumer Rights), the User has the right to terminate the contract and request a full refund if the service delivered materially diverges from what was advertised.
PART IV. Long-Term (Monthly) Rentals
9. Special Terms for Long-Term Rentals
9.1. The Platform provides long-term monthly rental services, allowing Guests to lease Accommodations for a minimum continuous period of one calendar month.
9.2. Long-term rentals constitute a direct lease agreement executed between the Host and the Guest in accordance with the Civil Code of Georgia. The Platform acts strictly as a technical intermediary, providing listing hosting, communication channels, payment processing, and transaction security services.
9.3. The Platform is not a party to the long-term lease agreement and disclaims all liability resulting from obligations or disputes related to the occupancy and use of the Accommodation.
10. Host Status and Verification (Long-Term)
10.1. Only the lawful legal owner of the property or an individual explicitly authorized with power of attorney is permitted to list Accommodation for long-term rental.
10.2. The Platform reserves the right to request ownership deeds, registry extracts, or other supporting legal evidence from the Host at any time.
10.3. The Host carries full legal liability ensuring that leasing the property does not violate the rights of any third parties or breach applicable law.
11. Property Viewing Procedures
11.1. Prior to finalizing a long-term lease, the Guest has the right to physically inspect and view the Accommodation.
11.2. A representative of the Platform may attend the property viewing to ensure transaction transparency, prevent fraud, and prevent attempts to circumvent the Platform’s booking ecosystem.
11.3. Upon electing to rent the property, all subsequent financial settlements and monthly payments must be processed exclusively through the Platform.
12. Payment Terms and Schedule (Long-Term)
12.1. The Guest is strictly obligated to execute all rental payments through the Platform’s billing systems.
12.2. The initial payment requires the settlement of a two-month rental amount, which includes the Platform’s service commission fee as well as banking transaction processing fees.
12.3. Distribution Allocation of the Initial Payment:
- The rent for the first month is transferred to the Host’s bank account following the verification of the Guest’s physical Check-in;
- The rent equivalent for the second month is utilized to cover the Platform’s service commission. The Platform retains its commission fee from this sum, and the remaining balance is subsequently credited to the Host’s account.
12.4. Platform Service Commissions for Long-Term Rentals:
- Lease terms from 1 to 6 months (inclusive): 25% of one month’s rent;
- Lease terms from 6 to 8 months (inclusive): 40% of one month’s rent;
- Lease terms of 9 months or longer: 50% of one month’s rent.
12.5. The service commission is collected as a one-off fee during the initial payment and is non-refundable, unless explicitly provided otherwise by the Platform’s specialized internal policies. Commission rates may be adjusted based on the parameters of specific listings, subject to prior notification.
12.6. Rent for subsequent months must be settled in advance, prior to the commencement of the respective rental month. The Platform will issue automated SMS or email reminders; however, such notifications are purely courtesy notices and do not exempt the Guest from their standalone contractual obligation to pay on time.
12.7. The Host becomes eligible to receive rental payouts only after the Guest successfully executes the physical check-in (Check-in). The Platform retains the right to temporarily hold payment sums to guarantee escrow security and transaction integrity.
PART V. Experiences and Activities
13. Role and Warranties of the Experience Organizer
13.1. The Experience Organizer represents, warrants, and guarantees that they possess the necessary qualifications, skills, knowledge, professional licenses, permits, certificates, and insurance required to safely and lawfully conduct the relevant Experience.
13.2. The Organizer is solely responsible for ensuring that the offered activity complies with all applicable safety, transportation, environmental, and commercial legal regulations.
13.3. The Organizer acknowledges that the Platform acts strictly as a directory and transaction facilitator and does not monitor, supervise, or control the execution of the Experiences.
14. Obligations of the Participant
14.1. The Participant is obligated to carefully review the detailed description, difficulty level, health prerequisites, required gear, and special restrictions of the Experience prior to booking.
14.2. The Participant must strictly adhere to all instructions, safety parameters, and behavioral guidelines provided by the Organizer before and during the activity.
14.1. The Participant represents that they are physically and mentally fit to participate in the specific activity and assumes all subjective personal risks associated with the physical nature of the Experience.
15. Booking, Service Fees, and Financial Transactions (Experiences)
15.1. A spot in an Experience is considered officially reserved only after the corresponding service fee is processed and confirmed through the Platform.
15.2. Platform Service Commissions for Experience Bookings:
- Collected from the Organizer: 10% of the total price listed for the Experience;
- Collected from the Participant: 5% of the transaction value.
15.3. Payout Allocations to Organizers: Funds accumulated from Participant transactions are transferred directly to the Organizer’s bank account within 24 hours following the verified conclusion of the scheduled Experience.
16. Cancellation Regulations and Refund Terms (Experiences)
16.1. If a Participant cancels their reservation at least 72 hours prior to the scheduled start time of the Experience, they are entitled to a full refund of the activity cost (excluding non-refundable Platform service fees).
16.2. If a cancellation is executed by the Participant less than 72 hours prior to the scheduled start time, the transaction amount becomes entirely non-refundable.
16.3. If an Experience is canceled directly by the Organizer due to severe weather alerts, institutional force majeure, or logistical constraints, the Participants will receive a 100% full refund. In such instances, the Platform reserves the right to impose technical penalties on the Organizer’s visibility profile.
PART VI. AI-Based Group Travel Formation
17. Nature and Operational Mechanics of the Service
17.1. The Platform provides an automated digital grouping framework that aggregates individuals into collaborative travel cohorts based on algorithmic evaluations of personal psychological parameters.
17.2. The group distribution is carried out via a specialized proprietary software engine evaluating qualitative character attributes. The User explicitly acknowledges that group assignment outcomes are generated by automated technical matching protocols.
17.3. The Platform does not guarantee absolute interpersonal compatibility, flawless social harmony, or specific behavioral outcomes among grouped individuals.
18. Testing Integrity and Behavioral Standards
18.1. The User is required to complete the integrated compatibility assessments honestly, authentically, and without intent to distort their profile attributes.
18.2. Group members are bound by absolute mutual respect. Any form of verbal harassment, threats, stalking, discrimination, or abusive conduct within group chats or during active physical travel will result in permanent removal from the group and irrevocable account suspension.
19. Regulatory AI Compliance (EU AI Act and National Frameworks)
19.1. The Platform strictly adheres to the processing, monitoring, and safety guidelines prescribed by the EU Artificial Intelligence Act (AI Act) and regional tech frameworks regarding transparency in automated decision engines.
19.2. The automated profiling metrics are configured exclusively to categorize standard lifestyle preferences and social interests. The algorithm is structurally prohibited from evaluating or utilizing discriminatory indicators such as political alignment, religious creed, ethnic origin, or health status.
19.3. The User retains a statutory right to request human administrative oversight and a manual compliance review of any automated evaluation that generates direct legal or binding restrictions on their access privileges.
20. Disclaimers of Liability for Interpersonal Incidents
20.1. The Platform serves strictly as an informational and structural matching matrix. It holds absolutely no liability for personal disputes, financial disagreements, emotional conflicts, property damage, or unlawful acts occurring among individual members during independent group travel.
20.2. Group members plan and execute itineraries, transport arrangements, and accommodation bookings at their own voluntary risk and direct financial liability.
PART VII. Payment Operations and Financial Protocols
21. Third-Party Settlement Providers and Security Protocols
21.1. Financial checkout operations are managed seamlessly via integrated, licensed external transaction institutions (e.g., Bank of Georgia, TBC Bank, and global payment processors).
21.2. The Platform does not access, store, or process raw credit card numbers or highly sensitive CVV data on its proprietary databases; all credential encryption is secured via standard PCI-DSS processing systems.
22. Currency Configurations and Exchange Variables
22.1. The baseline functional currency for evaluating asset listings is the Georgian Lari (GEL).
22.2. If a transaction is processed from an international account denominated in an alternative currency, conversion discrepancies, localized bank premiums, and currency float valuations are borne entirely by the payer in accordance with their respective financial institution’s policies.
23. Tax Obligations and Statutory Reporting Compliance
23.1. Hosts, Organizers, and service vendors carry total, standalone accountability for declaring personal revenues and settling income tax, VAT, or local hospitality assessments in compliance with the Revenue Service of Georgia.
23.2. The Platform is legally mandated to cooperate with tax and regulatory bodies and will disclose financial parameters, transaction records, and user identification credentials to state authorities upon receiving official, legally binding requests.
PART VIII. User Conditional Warrantees and Restrictions
24. Prohibited System Interactions and Platform Abuse
24.1. Users are strictly prohibited from utilizing scraping mechanisms, automated bots, reverse engineering tools, data extraction scripts, or malicious software payloads against the digital architecture of the Platform.
24.2. Users may not publish defamatory reviews, organize coordinated rating manipulation schemes, use profane language, or upload explicit, adult, or copyrighted media to public listing interfaces.
25. Platform Circumvention Regulations
25.1. It is strictly forbidden to share personal mobile numbers, email profiles, social handles, or external digital payment addresses within the internal messaging interface before a booking is formally finalized and paid for.
25.2. If a User systematically attempts to direct transactions outside the financial settlement rails of the application to evade platform commissions, the Platform reserves the absolute right to impose immediate, permanent system bans and claim documented damages.
PART IX. Content Ownership and Intellectual Property
26. Proprietary Material and Platform Copyrights
26.1. The user interfaces, layout styles, localized logos, color arrangements, digital algorithms, source codes, and visual media generated directly by the corporate entity remain the absolute intellectual property of Bluelly LLC.
26.2. No segment of the application structure may be duplicated, commercialized, or distributed without explicit written operational consent from the executive management.
27. User-Generated Content and Media Licenses
27.1. When uploading photos, text, reviews, and descriptions, the User grants the Platform a non-exclusive, perpetual, royalty-free, worldwide, transferable license to store, adapt, modify, publish, and translate such content for commercial marketing and operational enhancement purposes.
27.2. The User guarantees that the uploaded content does not violate any intellectual property or privacy rights of any third parties.
PART X. Account Limitations, Suspensions, and Disputes
28. Discretionary Termination and Disciplinary Sanctions
28.1. The Platform reserves the right to temporarily restrict, shadow-ban, freeze, or permanently delete any profile without prior notice if there is a reasonable suspicion of fraud, statutory non-compliance, severe behavioral misconduct, or repeat low reviews (below 3 stars).
28.2. In the event of a permanent account deletion due to a material breach of terms, any active paid bookings may be automatically canceled, and refunds or payouts will be managed in accordance with the severity of the violation.
29. Limitation of Corporate Liability
29.1. The Platform delivers its digital environment strictly on an “as-is” and “as-available” operational framework without warranties of any kind.
29.2. To the maximum extent permitted by applicable law, Bluelly LLC shall not be liable for indirect, incidental, special, punitive, exemplary, or consequential damages, including loss of profit, loss of data, personal injury, health hazards, or material damage arising out of or related to the use of any Accommodation, Experience, or Group Travel.
30. Indemnification Protocols
30.1. The User agrees to indemnify, defend, and hold harmless Bluelly LLC, its directors, officers, and employees from any claims, liabilities, damages, losses, and expenses (including reasonable legal fees) arising out of or in any way connected with the User’s breach of these terms, improper use of the Platform, or violation of any laws or third-party rights.
31. Reporting Violations and Content Moderation
31.1. In accordance with Article 16 of the EU Digital Services Act (DSA), the Platform provides a dedicated reporting mechanism within the interface allowing any individual to flag illegal content, unsafe listings, or fraudulent behavior.
31.2. The Platform will review flagged content promptly and execute impartial moderation actions, including content removal or profile restriction, notifying the affected parties accordingly.
32. Dispute Resolution Mechanisms
32.1. Any misunderstanding or claim arising under these terms should first be addressed directly via the Platform’s support desk to reach an amicable out-of-court settlement.
32.2. If a settlement cannot be reached through internal consultation, the dispute may be submitted to an authorized mediation center or independent dispute resolution body recognized under Georgian law.
33. Governing Law and Jurisdiction
33.1. These Terms and Conditions shall be governed by, interpreted, and construed exclusively in accordance with the material legislation of Georgia.
33.2. Any unresolved legal litigation or statutory action resulting from the use of the Platform’s services shall fall under the exclusive geographical jurisdiction of the common courts of Tbilisi, Georgia.
34. Consumer Rights Protections
34.1. No clause within these corporate terms shall operate to restrict, bypass, or void statutory consumer safeguards guaranteed to retail consumers under the Law of Georgia “On the Protection of Consumer Rights” or equivalent international consumer frameworks.
35. Agreement Modifications and Amendments
35.1. The Platform retains the absolute right to amend or update these Terms and Conditions at any time. Material structural changes will be communicated to Users via electronic mail or internal system updates at least 30 (thirty) calendar days prior to the enforcement date.
35.2. Continued utilization of the digital platform after modifications go into effect constitutes explicit, legally binding consent to the revised terms. If a User rejects the changes, they must delete their account.
36. Final Legal Provisions
36.1. If any clause or provision within these terms is declared invalid, void, or unenforceable by a court of competent jurisdiction, such invalidity shall not affect the legality and validity of the remaining provisions.
36.2. Any delay or failure by the Platform to exercise any right or remedy under these terms shall not operate as a waiver of that or any other right.
36.3. This Agreement is drafted in the Georgian language. In the event of any discrepancies, linguistic contradictions, or interpretation disputes between the Georgian original text and any translated version, the Georgian text shall prevail.
36.4. Provisions that by their nature are intended to survive the expiration or termination of this Agreement (including liability limitations, indemnifications, intellectual property licenses, and tax obligations) shall remain in full force and effect indefinitely.